LIBERTY LAUNCHES I AM. WE ARE. LIBERTY. FASHION FABRICS COLLECTION 

Inspired by the archival works on show at the I Am. We Are. Liberty. Exhibition at the Regent Street flagship, Liberty announces a new collection of fabrics in celebration of 150 years


(L-R) Appley Pearl, £29.95, I Am. We Are. Liberty. by Liberty; Christobel Poppy, £29.95, I Am. We Are. Liberty. by Liberty; Deco Tapestry, £29.95, I Am. We Are. Liberty. by Liberty
(L-R) Appley Pearl, £29.95, I Am. We Are. Liberty. by Liberty; Christobel Poppy, £29.95, I Am. We Are. Liberty. by Liberty; Deco Tapestry, £29.95, I Am. We Are. Liberty. by Liberty

Appley Pearl, rooted in heritage, was first created as a silk fabric for menswear in 1958. This design echoes the delicate pearl jewellery often seen in historical Tudor portraiture, while forming a poignant link to Liberty’s iconic Tudor-inspired store. Christobel Poppy, epitomising the stylistic hallmarks of the 1960s Art Nouveau revival, was inspired by a 1900s design attributed to British artist and designer Harry Napper and was produced as both a dress fabric and a scarf between 1959 and 1981. Deco Tapestry, comprising a richly layered tapestry of geometric blocks, draws inspiration from the bold forms of the Art Deco era. This hand-painted design was originally created for Liberty in the 1920s.

(L-R) Denarius Coins, £29.95, I Am. We Are. Liberty. by Liberty; Eustacia, £29.95, I Am. We Are. Liberty. by Liberty; Morris Patchwork, £29.95, I Am. We Are. Liberty. by Liberty
(L-R) Denarius Coins, £29.95, I Am. We Are. Liberty. by Liberty; Eustacia, £29.95, I Am. We Are. Liberty. by Liberty; Morris Patchwork, £29.95, I Am. We Are. Liberty. by Liberty

Denarius Coins was first created as a furnishing fabric in 1956, and draws on the rich heritage of ancient civilizations, reflecting their enduring influence on Liberty designs. Eustacia is a quintessential Art Nouveau botanical, first printed in 1960. Striking a balance between softness and structure, the flowing arrangement of petals, foliage and stems are outlined by crisp, bold lines, lending a sense of graceful movement and tranquil rhythm. Continuing the cultural partnership between Liberty and The William Morris Gallery, the Liberty designers have created Morris Patchwork, a design which brings together some of his most iconic and cherished prints.

(L-R) Paintbrush Blossom, £29.95, I Am. We Are. Liberty. by Liberty; Pomegranate Leaf, £29.95, I Am. We Are. Liberty. by Liberty; Regency Petals, £29.95, I Am. We Are. Liberty. by Liberty
(L-R) Paintbrush Blossom, £29.95, I Am. We Are. Liberty. by Liberty; Pomegranate Leaf, £29.95, I Am. We Are. Liberty. by Liberty; Regency Petals, £29.95, I Am. We Are. Liberty. by Liberty

Stepping into the creative spirit of the 1990s, Paintbrush Blossom is a hand-painted artwork originally created for Liberty in 1992. Its inky brushstrokes and high-contrast two-tone palettes create a simple yet eye-catching pattern. Pomegranate Leaf was unearthed in a Liberty archival book from the mid-1880s and stands as one of the earliest fruit designs ever block-printed by the company. This dense botanical print features verdant leafy stems and stylised pomegranates, interspersed among Tudor roses and simplified daisies. Regency Petals was originally designed as a Liberty furnishing fabric in 1966, during the height of the late 1960s Art Nouveau revival, and blends period elegance with a bold, retro edge.

The I Am. We Are. Liberty fashion fabric collection is available to purchase at www.libertylondon.com now.

The I Am. We Are. Liberty exhibition - a journey through the Liberty archive celebrating the design, art and nature that shaped a legacy - is on view at the Regent Street flagship store until 25th July 2025.

I Am. We Are. Liberty. Exhibition (Image courtesy of Liberty)
I Am. We Are. Liberty. Exhibition (Image courtesy of Liberty)

NOTES TO EDITORS: ​ 

ABOUT LIBERTY 

Liberty is a movement dedicated to discovery, animated by arts, culture, design and the pursuit of beauty. Liberty is famed for its original curation, directional design and celebration of craftsmanship. In the spirit of our founder, Arthur Lasenby Liberty, Liberty remains unapologetically eccentric and committed to bringing good design to all.


FOR ALL PRESS RELEASE ENQUIRIES PLEASE CONTACT: liberty@camronglobal.com

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About Liberty

Liberty is a movement dedicated to discovery, animated by arts, culture, design and the pursuit of beauty. Liberty is famed for its original curation, directional design and celebration of craftsmanship. In the spirit of its founder, Arthur Lasenby Liberty, Liberty remains unapologetically eccentric and committed to bringing good design to all.